|Can the old and new coexist at Jay Peak?|
So how does SBR, a humble independent ski blogger, get to sit down with the VP for an hour's worth of random discussion about our favorite mountain? It wasn't that hard, really, I sent him an email and asked. As others have commented, Steve completely "gets" social media, which includes bloggers, forums, mainstream magazines, on-line magazines, FaceBook, Twitter, etc., etc., and he is happy to reach out and talk. So talk we did, with a wide-ranging discussion that included Gordon Lightfoot (his dad is an old pal of Gord's), the Grateful Dead, the passion of Jay Peak skiers and the great conundrum of marketing (and developing) this hill: how do you keep the authenticity of the place, respect and preserve the passion of the avid Jay skier/rider and still have a ski resort that is relevant and profitable in the 21st century? Good question.
The big issues came up and here is the synopsis: the new hotel is scheduled to open in Dec. 2011, the waterpark in March 2012. What's the biggest improvement for the regular skier? Probably what they won't see, a massive investment in snowmaking, focused primarily on beginner and connector runs. The great lift realignment? Walter the consultant has been hired, wind testing starts now, construction starts in June, 2011 - we will be sitting on the rearranged and new lifts next season. Parking? Well, that might might be a bit tricky this winter (read between the lines: get to Stateside early). The future of Stateside Lodge: stay tuned. New lift ticket technology: pass in your pocket, no problem! For the full scoop, click here. Somewhere in the conversation, Steve commented that in a career spent in the ski industry, including 10 years at Killington, he has never experienced anything like the commitment and passion of Jay Peak skiers and riders. At this point, I thought, yeah, he does get it. There is hope.
|Be prepared to join the Snowbaru and park here!|
I would sum up their attitude like this: we are doing our damnedest to keep this mountain alive - if you don't like it, go somewhere else. And that somewhere else won't be Jay Peak. Get it?