Among other things, Jim ran the ski shop and so was Jonny's boss at Whistler. As a reward for all their hard work that season, he treated his staff to a day of heli skiing on a nearby mountain named Blackcomb Peak. Jim would have been in his mid-forties at the time and Shane possibly just born.
JJ, as ever, enjoying the food. Note the classic Trappeur boots. McConkey is behind with the ball hat and camera.